Gearing Up Onsite at Centric, Liverpool
We are excited to announce that we are gearing up to start on-site at Centric, an
Welcome to another episode of the No Bullsh*t Property Podcast, where Howard and Paul are joined by Matt Spillbury, from CBRE, to discuss the role and importance of viability in the built environment.
This episode covers a lot of ground, from unravelling the complexities of viability assessments amidst current political reforms, alongside the potential need for a new wave of ‘viability superheroes’ to navigate them effectively, and addresses the challenges of stakeholder understanding.
During the discussion, Matt explains that viability assessments play a pivotal role in evaluating the economic feasibility of a project. They consider costs, revenues, and potential profit margins to ensure financial sustainability. Matt highlights that these assessments are not just about numbers; they involve negotiations to balance profitability with public benefits, ensuring that projects gain community support and meet regulatory approval. CBRE performs these critical tasks to save projects from financial pitfalls and guide them towards success.
Howard, Paul, and Matt delve into how viability has evolved from being a less stringent process to one that is now more tightly regulated and standardised. Matt points out that this evolution ensures that viability assessments are transparent, consistent, and fair, providing a balanced approach to development. CBRE steps in to educate and clarify these assessments, turning potential project setbacks into triumphs. “The evolution of viability assessments has made the process more transparent and fair, but there’s still a need for greater understanding among local authorities,” says Matt.

Matt and the hosts explore potential improvements to the viability process, such as:
The discussion turned to greater transparency and education about the viability process which is essential for rebuilding trust and ensuring the planning system functions efficiently. By demystifying the assessment process and ensuring all stakeholders are adequately informed, the planning process can become more collaborative and effective.
CBRE are leading the charge in this educational effort, providing briefings and training sessions for local authority members to enhance their understanding and foster a transparent and informed planning environment.
The episode concludes with a reflective discussion on the ongoing shifts in the planning landscape. The hosts and guest acknowledge the role of viability in shaping successful development projects and the necessity for continual refinement of the process to keep pace with evolving market dynamics.
As Matt aptly puts it, “Ensuring that the viability process is transparent, well-understood, and effectively managed is crucial for the sustainable growth of our built environment. Both developers and local authorities have a shared responsibility to work towards this goal, balancing the aspirations of development with the public benefits it should provide.”
To listen to the full podcast episode, head over to apple podcast or spotify! You can also watch it here: